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In 2020, the coronavirus pandemic had a significant effect on food gardening activity. Packaged Facts has found that over 25% of consumers agree they are planting a food garden because of the pandemic. Survey results also reveal that those who live in a household with a food garden are more likely to be concerned about the pandemic, to report negative personal effects, and to be changing their habits as a result of the coronavirus.
As consumers have been staying at home more and looking to find new hobbies, many have taken up gardening for personal enjoyment or simply as a more productive way to spend their time. With a focus on “what’s next” and current consumer trends, Home Food Gardening: U.S. Market Trends & Opportunities is packed with insights about consumer trends, behavior, and motivations to help food and beverage producers, producers of gardening consumables and gardening equipment, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.
Home Food Gardening: U.S. Market Trends & Opportunities delivers actionable predictions and recommendations designed to guide producers, retailers, and investors in making business decisions by providing data and insights about what consumers think about food gardening, who currently has a food garden, and what gardening products and services consumers are buying/using.