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Billion Dollar Flower Market | ENDEVR Documentary



Billion Dollar Flower Market | Business Documentary from 2016

The Flower industry is a billionaire global business. The Netherlands is the world’s most advanced flower producer and controls the market. Nearly all of the flowers that the United Kingdom buy are from abroad and it’s the Dutch. But there’s a chink in the Dutch armour and the Brits are fighting back. This documentary follows florist Geoff, who learned Dutch and buys directly at the flower auctions in Holland, passing on savings to his loyal customers back home.  We meet a new generation of British florists including 21-year-old Jay, whose new business is booming because of a dedication to using quirky homegrown British buds for her luscious event displays. Florists like Jay are even helping keep the world famous flower market Covent Garden in cheeky rude health. And it’s not only them. Our high street supermarket giants have realized growing business opportunities, spotting how to encourage shoppers to fill their trollies with homegrown Sweet Williams sourced from local super grower Mark. And we reveal just how florist Rob did it to create his huge flower display outside London’s National Portrait Gallery. Our own humble British flowers and enterprising British florists are on a roll, the Dutch aren’t having it all their own way.
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24 Comments

  5. Hans Solos

    flowers are beautiful in its natural surrounding until humans decided to cut them and put in their homes where the flowers die within 24 hrs….

  6. Hans Solos

    why would u spend so much $$$ just to watch beautiful flowers die in your home??
    and then toss 'em in the garbage truck???

  9. Theresa Green

    To see all these beautiful flower and just make money and not give the creator credit for all this beauty is a shame I thank him everyday. Love him

  11. Silvia Alexandre Cordeiro

    🌹🌹🌹🌹🌹🌹🌹🌹🌹🌹🌹🌹🌹🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸💮💮 Parabéns pelo seu trabalho incrível e sem Guerras. 💮💮💮💮💮💮💮💮💮💮💮🏵️🏵️🏵️🏵️🏵️🏵️🏵️🏵️🏵️🏵️🏵️🏵️🏵️🌺🌺🌺🌺🌺🌺🌺🌺🌺🌺🌺🌺🌺🌷🌷🌷🌷🌷🌷🌷🌷🌷🌷🌷🌷🌷🌻🌻🌻🌻🌻🌻🌻🌻🌻🌻🌻🌻🌻🌼🌼🌼🌼🌼🌼🌼🌼🌼🌼🌼🌼🌼🌹🌹🌹🌹🌹🌹🌹🌹🌹🌹🌹🌹🌹

  12. Aviation TV

    Manipulating nature with supernatural growing conditions in order to satisfy a customer who will appreciate the ending result for about 2 weeks to one month as best. I mean, the Netherlands have always been pioneers in this business as far as I remember from childhood but it's fantastic to see the British market biting back.
    I wonder what the American market is like….

  17. Nanette Bravi

    The tulips that were destroyed by those machines was horrible to see.Just because it’s for a reason and then you drive to get rid of the beaitiful rows of tulips is so disturbing.

  18. 袁大陸

    Flowers are for decorations not for food.
    Why the poor countries produce fresh flowers for rich countries,not produce grains for his poor peoples.

  21. Amy Dason

    Stunning Roses 🌹&Flowers🌹How Stunning Flowers 🌸 JESUS CHRIST LOVE OF GOD! Amen! ROSES 🌹

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