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Gardening Trends

How I use Pinterest and Google to find $1M+ startup ideas



In this episode, we dive deep into uncovering validated startup ideas by leveraging anti-trends on Pinterest and Google Trends. I’ll walk you through my workflow, showing you exactly how to use these tools to spot emerging trends, identify key problems and solutions, and find creators and websites thriving in these niches. If you’re looking for a fresh approach to finding your next big startup idea, this episode is packed with actionable insights you won’t want to miss!

1) What are anti-trends and how to spot them
• Anti-trends = opposite of what’s hot right now
• Example: “AI-free” products when EVERYONE is jumping on the AI bandwagon
• Why it works: Creates a unique moat + appeals to overlooked market segments
• How to spot anti-trends: Real-world observations, Social media chatter, Consumer studies (e.g. recent study shows AI mentions LOWER purchase intent)
• Pro tip: Always be on the lookout for what’s NOT being talked about

2) Tool: Pinterest deep dive:
• Shows monthly/weekly changes
• Reveals related trends
• Displays popular pins
• Example: “Slow living” trend analysis gives insights into minimalism, cozy bedrooms, etc.

3) Tool: Google Trends + Glimpse hack:
• 5-year view of trend growth
• Related trends
• Social platform activity
• Topic maps
• Pro tip: Look for steady, sustainable growth rather than spikes

4) Competitive research workflow:
1. Use Claude AI to list top creators/websites in your niche
2. Analyze their traffic/backlinks with Ahrefs
3. Check creator growth on ViewStats

5) Key questions to ask:
• What products/services can I create for this anti-trend?
• Where’s the audience hanging out?
• Any low-hanging fruit in terms of SEO?
• Which geographic markets are underserved?

6) Remember: Anti-trends are about serving overlooked markets
• There’s often less competition and more passionate audiences in these niches
• Don’t be afraid to go against the grain!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

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How I use Reddit and AI to find winning startup ideas: https://youtu.be/8vXoI7lUroQ

Episode Timestamps:
00:00 Intro
00:46 What are anti-trends and how to spot them
02:59 Tool 1: Pinterest
07:27 Tool 2: Google Trends
08:39 Tool 3: Glimpse
12:54 Tool 4: Claude AI finding top creators/websites
15:11 Tool 5: Ahrefs for analyzing traffic/backlinks
17:16 Tool 6: ViewStats checking creator growth

44 Comments

  2. @TaiwoMegbope

    Excellent video Greg. You should talk to Shep Smith. She's into a lot of the things you've been in for the past few weeks. I think she has a program or course called Internet Pipes and it is a full coverage of this approach to ideas mining.
    Well done!

    P.S The French don't pronounce Claude the way you do "Clowed" – They pronounce it "Clawed" Lol.

  5. @neffeliciano4450

    Greg, I love the content and have learned so much since discovering you a few weeks ago. A video about idea validation would help with understanding the logic used during the process of fleshing something out. Thanks again!

  8. @hstrinzel

    I wish there was a HUGE anti-trend that steers people AWAY from Socialism/Communism, especially creeping Socialism/Communism in the world.

  10. @hstrinzel

    BRILLIANT as always, Greg! THANK YOU so much! I can single-handedly develop sophisticated large web apps very fast, now I still just need to PICK an opportunity and then make that MY OWN BUSINESS rather than develop for other people's businesses. Having these guidelines for trends and anti-trends will hopefully help.

  11. @mel_north

    This is so good Greg! So many actionable takeaways on your recent episodes. Would love a pod on idea validation

  15. @JonRayWizard

    Great insight on how to use Google trends but adding the lens of anti-trends is a massive hack plus the additional tools you have added supercharges research. I am in the process of taking some of my random musings and better packaging it all for a directed audience. This is super useful.

    Would love to see a deeper dive on how you are using gummy search and other tools for product and startup idea validation 🤠

    And for what it’s worth, I say: CLOD (Claude)

  19. @VapeandJuiceTV

    Claw-De

    Not cloud
    Not clewed

    Claw-De

    For a 'Frenchman' you didn't get it right in any format😂

    Also Jean-C VD is Belgian, not French.

    Otherwise – great channel 😅

  23. @antoniovidakovic

    Hey Greg, your amazing content and approach to sharing your way of thinking about ideas are unique and unselfish, which is remarkable. Most of us just want to keep great ideas for ourselves so nobody steals them, but you are the total opposite, and thank you for that. You are truly making a difference. 🙌

  25. @martinlagrange5792

    Très bonne vidéo! Tu as dit que tu parle le français 😄 You shared many useful tools. You are welcome to make a video about validating ideas 🙂

  27. @tirthb

    Wow, another video of practical tips. Thanks a lot. I find your content much more helpful than the other startup channels that mostly boast about their success without any helpful details.

  28. @user-lf9mw7dq6z

    Yes, how to validate an idea is great. Also, how about Answerthepublic website opportunities video if that is something that can fine tune a niche, great content as usual 👍

  34. @DanTierney1

    Thanks for the podcast and the ebook! I have never heard anyone talk about the anti-trend! Cool stuff!

  35. @Divyv520

    Hey Greg , really nice video ! I was wondering if I could help you with more Quality Editing in your videos and also make a highly engaging Thumbnail and also help you with the overall youtube strategy and growth ! Pls let me know what do you think ?

  36. @marcusjones1110

    This was a great video!!! I'm with everyone else…would love to see a validation idea video. Also, would love to see a video about how someone with no coding or technical skills whatsoever can execute on some of these ideas.

  41. @BenLeonard

    How would you go about prioritizing paid tools for those w/o an infinite budget? Currently using exploding topics to uncover trends but I feel like Gummysearch adds another layer of insight that is needed.

    Ahrefs seems like a necessary tool but expensive.

    In the early stages when looking to identify demand and then validate that idea/demand- which parts of the process do you think are best to do manually vs. using a paid tool?

    Hope this makes sense. Happy to elaborate further or provide more context if necessary!

    P.S. Would also love a pod on how you go about validating these ideas

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