Porch Pumpkins are taking the internet by storm…but is this business actually profitable? I think you’ll be very surprised…
I sat down with Heather Torres, the rockstar ball of energy founder of Porch Pumpkins, who literally invented this whole industry! In this episode, we talk about how she turned decorating porches with pumpkins into a thriving business. We cover everything from her profit margins and gross revenue to her customer base and logistics strategy. Heather shares how she finds customers, what an average customer looks like, and how she would navigate if a recession came.
Learn more about Heather Torres here:
https://linktr.ee/porchpumpkins
Timestamps below. Enjoy!
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00:00 Highlights: Introduction to Porch Pumpkins
00:49 The Origin Story
02:02 The Business Model
03:45 Marketing and Growth
04:52 The Impact of Halloween
06:05 Inspiration and Competition
08:34 Operational Challenges and Solutions
10:46 Scaling the Business
17:11 Customer Demographics
24:37 Exploring Package Options
25:51 Profit Margins and Business Insights
27:24 Handling Growth and Customer Demand
30:46 Impact of Economic Conditions
37:50 Trademark Challenges and Intellectual Property
44:26 Sustainable Practices and Future Plans
45:14 Conclusion and Contact Information
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19 Comments
Insane!!
find a niche ans fill it! Good for her…wish I were younger
Deja Entendu! LOVE THAT ALBUM!
Awesome job, but I wouldn't say inventor. Large landscape companies have been doing this for years.
As a Comfy developer, it is for people DEEP in technical skill and AI. Its not just a simple tool to say "show this porch with pumpkins". I am a software engineer, former photoshop instructor, and even I struggle with it alot of times with months of experience using it.
The pumpkins aren’t carved or lit or Jack o lanterns etc? This woman just has “moms” plop whole pumpkins down on the steps of Texas mansions? For 2 grand?
The vanity market?
This is so smart! I lived in a town where that price point and this business would have been a great biz for me. So proud of you!!
Such a great guest, and love the way she scaled her team.
Thanks for the shoutout to moms!
Did she say how much investment for the crate of pumpkins
I was a stay at home mom that saw an influencer post about Porch Pumpkins. I was so inspired by Heather’s business that I decided to start one myself in Oklahoma. I’m on my second year and have brought in a good amount of residual income for my family. I could not be more thankful for her and this industry that she created!!
Love this
How do I get notified when your workshop is available?
Would love to know the influencers she follows😁
I would definitely sign up for the course! Any info on if there’s one in the making?
Does she need help in Houston?
As she talking about her pictures being stolen I’m screenshotting her porches to frame inside my house to “decorate “😂. I hope she doesn’t mind! ❤
I’d like to take her course 😂.