https://www.retailmba.com. Wholesale Garden Supplies | How to Sell Wholesale Garden Supplies
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Are you interested in becoming a supplier for retail stores? In this training video, Karen Waksman of Retail MBA provides some quick tips and strategies on understanding How to Sell Products to Stores and how to get started today. Find out if your product is the perfect fit for How to Sell Products to Stores and learn how to make it happen!
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hey everyone this is Karen Waxman founder of retail MBA today we’re going to be talking about wholesale garden supplies so if you have a great consumer product that’s a wholesale Garden Supply this little training will give you some things to think about in regards to wholesale garden supplies with that said let’s get started on today’s training today we’re going to be talking about the patio and garden product category for retail chain so if you have a great patio and or garden product and you’re thinking about selling to the majors uh retailers like Walmart or or any sort of Home Depot or whatever it is uh just wanted to give you some ideas and things to think about and how to sell to them kind of what’s going to happen to you if you go into this industry and just give you some ideas and things to consider so let’s talk about the patio and garden category the one thing that I’ll say is that you’re going to have interesting stuff with packaging some product categories it’s very complicated you have to make really elaborate packaging to make sure it succeeds and so forth but if it’s bigger products it’s chunkier and so forth you may just need a sticker for a packaging you may just need a hanging card you have to go to stores and start exploring that but the cool thing is if you’re selling a planter whatever it is they may just have it in a box a brown box with just a picture on it which is awesome for you so if you’re worried about the packaging and so forth Go Walk stores and see what your competitors are doing and emulate that because you really just might not have to do as much I’m talking some people suffer over packaging so in your case you guys are dealing with more Brown boxes and tags and stickers and that’s considered packaging but make sure that you emulate your competition so that it works for retail stores and so forth obviously more to say about packaging we have different trainings on packaging take a look at our YouTube channel and so forth for that we’ll also give you some other free access to information shortly but just note that packaging is actually okay for you but you definitely want to see what they’re doing your competitors another thing is that you’re dealing with bulkier products so shipping is difficult terms of pricing so you have to build that into your price with retailers you’re going to have to deal with that more than other products some products are small and it doesn’t cost much to ship with you guys a lot of times you’re dealing with bigger boxes bigger shipping bigger things sometimes buyers tend to sell your products in stores but they definitely have to charge more of a premium because of your product so you have to C in the cost of your shipping cuz you typically are responsible for shipping cost not all retailers do that but we’re going to presume the worst with the retailer that they’re going to ask that shipping be included in your price again you can negotiate that out and some people don’t ever pay for shipping but a lot of times we just like to make sure that you’re covered so definitely explore What shipping cost is for your product and make sure that’s going to work with the pricing and stuff for stores more to say again on that but just just food for thought there by the way if you’re going after to the patio and garden product Market everyone is contacting the same retailers in that category um whether or not it’s the Ace Hardwares of the world and so forth or whatever retailer you’re trying to go after um when you’re dealing with this type of product a lot of your competitors are going to the very specific stores the reason I say that is because maybe you can explore other retailers that could buy patio and Garden Products um are there retailers like even Target that have a section of the store that they could sell into are you willing to private label your products can you sell your products online does you have good imagery there’s a lot of ways to generate Revenue with consumer products in this category but maybe start thinking outside the box retailers that you don’t typically think about and so forth by the way Ace Hardware and other retailers can buy your product patio Garden Products uh a lot of success with clients who sell into those stores what’s great about Ace Hardware and tralian stuff A lot of times they’re either franchise owned or they’re they do have company-owned retailers but they also have the ability for a lot of times the owner to buy products for their one store and so there’s more to stay on how to do that but ultimately um that could be an audience for you where you can literally go and open up Ace Hardware Stores fairly easily if you knew what to do and um they can buy for one store or they can buy for all their stores and so forth again a lot of times they’re franchise owned which makes it interesting for you um you can go learn more about your industry as a whole by going to the international home and houseware show it’s a great show there’s other shows for this industry but uh that’s one I recommend exploring because a lot of times you think it’s home and house whereare but a patio and garden is a category that they do well in and so a lot of times you’ll meet Distributors manufacturers reps all sorts of people and you learn from your industry as a whole and you learn from people in your audience and it’s nice to get along with other like-minded individuals maybe join the house Wares Association they have an association that you can sign up for it does cost a fee but a lot of times you get to learn from mentors and people who are already selling in that industry in that space just want to give you ideas here for quick tips and suggestions for selling to retailers I would definitely explore going after the Ace Hardwares of the world because I like the fact that you can sell to one individual Ace Hardware and then open up other accounts versus maybe other types of retailers where it maybe takes a little longer make some cash put some cash in the bank you can go and open up account by account and then build out from there then go to the corporate office and try and sell to their corporate stores and build out a plan that way I like that strategy it wouldn’t be my only strategy but something to consider also going after the retailers that your competitors may not be thinking about you can sell the TJ Maxx all sorts of other retailers like Ross other types of stores that a lot of times patio and garden aren’t going there so anyways lots more to say but I hope that give you some tips and strategy and things to think about in regards to your category if you want to learn how to approach pitch and sell to retailers we actually have a free 90-minute webinar that you can sign up for all you have to do is go to retail and bay.com free and sign up for the next training powerful stuff we walk you through what buyers care about what makes them more inclined to buy if you want support with your particular product we have do-it-yourself programs and then for you programs where we go after retailers on your behalf all you have to do is go to retail nba.com we have Live Events we have virtual events we have master classes where we do intense work with you to figure out how to prepare your product for stores wherever you are in your business we can help you at every step of the way or when you’re on retail.com check out our success stories we have so many success stories of people are loving our information and getting into the world’s largest retailers even people with zero experience whatsoever and minimum budget and so forth so anyways if you like this information please subscribe to this content like the post keep in touch with us we’re always creating new content this is Karen Waxman retail MBA I really appreciate you comment if you like this thank you